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Search Engine Marketing! What’s That?

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We hear the term search engine marketing thrown around in the news and in day to day marketing discussion but what the heck does it mean? Search engine marketing can be broken down into 2 parts; Pay-Per-Click Advertising (Paid Search) & Search Engine Optimization. Here are each of those terms definitions:

Pay-Per-Click Advertising (Paid Search) is the process of using Google Adwords, Yahoo Search Marketing or MSN Adcenter to drive qualified traffic to your website or landing page using keywords. Each time someone searches for a keywords related to your business a real time auction is performed to see which advertisers ads are shown. If you win the real time auction (there are many factors at play) your ad is displayed. You are charged for each person who clicks that ad (not how many times the ad is displayed). Paid Search is far superior to any type of off line advertising because you only pay for results. You only pay a small “per click” fee when someone is interested enough in your ad to find out more about your business. Interesponse.com manages your keywords, ads, landing pages, bids & budgets. All you need to do is deal with the new business we create for you.

Search engine optimization is the process of optimizing a website or landing page to be shown at the top of the free (also known as organic) search results. Your website or landing page is shown because the search engine feels its the best match for the search performed. You are not charged anything for the traffic driven to your website via this method. It is also not an exact science and you can’t be guaranteed premium placement. Many companies claim they can get you to the top of the free listings but most of the claims are just sales pitches with a lot of small print. Interesponse.com concentrates on the paid search end of search engine marketing. With that said our landing pages (which you get for free with any of our packages) are built so well they often times rank well in the free results as well as the paid results. What doe this mean for you? It means not only will you get the paid traffic campaign that we manage for you, you will also get free traffic over time.

Local search engine marketing is a great marketing method because it works. Plain and simple, no gimmicks. Local search engine marketing in conjunction with our custom created landing pages drives more business to you then any other type of marketing method. Let us prove to you that it works. Give us a call today.

Brandon Hoffman
Director Of Internet Marketing
1-800-918-7488

This entry was posted on Friday, April 20th, 2007 at 2:36 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Search Engine Marketing! What’s That?

76 Responses to “Search Engine Marketing! What’s That?”

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