"82% of search engine users click on a search result within the first page of results, and a full 90% of search engine users click on a result within the first three pages of search results. This reinforces the need for marketers to ensure that their websites are ranked within the first three pages of search results - particularly on the first page - for the keywords used by search engine users to find their products, services, or information."
"Search engine user confidence has increased over the last 4 years."
"36% of search engine users link search result placement to company prominence."
Search Engine User Behavior Study (April 2006)
"Incremental business from online buying services generally comes at a lower cost than using traditional media."
Dennis Galbraith - JD Power 2005
"Web ad spending will draw dollars from TV."
MediaPost Communications (July 2005)
"The paltry $420 million spent in 2005 on local search advertising was the calm before the nine-digit storm."
WebPronews (March 2006)
"Local online advertising will enjoy another year of strong growth in 2007, increasing by 32 percent to $7.7 billion, according to a new report by research firm Borrell Associates Inc."
MediaPost Communications (September 2006)